Overview
VTU-Easy is a free educational platform built for VTU engineering students. We are committed to protecting your privacy. This policy covers what data we collect (and what we do not), how third-party services like Google AdSense and Google Analytics operate on our site, and your rights as a user.
Information We Collect
- Your name, email address, or phone number
- Account credentials — there is no login or account system
- Payment or financial information
- Location data beyond country-level (via analytics)
theme— your dark/light mode preference (vialocalStorage)bgImage— custom background image if you set one (vialocalStorage)
This data never leaves your device and is never transmitted to our servers.
Advertising — Google AdSense
VTU-Easy uses Google AdSense to display advertisements. This is how we fund free access to all resources on the platform. We do not receive or store any personal data from advertising — Google manages this entirely.
- Your IP address (anonymised)
- Browser type, device type, and operating system
- Pages visited and time spent (for ad frequency capping)
- Ad interaction data (clicks, impressions)
- Interest categories inferred from browsing behaviour
| Cookie | Purpose | Duration |
|---|---|---|
| __gads / __gpi | Ad frequency capping, fraud prevention | 13 months |
| IDE | Conversion tracking and retargeting | 13 months |
| _gcl_au | Ad conversion measurement | 3 months |
| NID | Ad personalisation | 6 months |
Google's advertising practices are governed by the Google Privacy Policy. You can manage or opt out of personalised ads at Google Ads Settings.
Analytics — Google Analytics
We use Google Analytics to understand how students use VTU-Easy — which subjects are most viewed, how users navigate between schemes and branches, and where performance can be improved.
- Number of visitors and page views (aggregate, not individual)
- Country and city-level location (approximate)
- Device type — mobile, tablet, desktop
- Pages visited and navigation flow
- Session duration and bounce rate
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguish unique users | 2 years |
| _ga_* | Session state persistence | 2 years |
| _gid | Distinguish users (short-term) | 24 hours |
Cookies
Cookies are small text files stored on your device. VTU-Easy uses cookies for two purposes: functional (our own) and advertising/analytics (third-party via Google).
- Functional: theme preference and background image stored via
localStorage— no server involved - Advertising: Google AdSense cookies for relevant ad serving (see Section 3)
- Analytics: Google Analytics cookies for anonymised usage tracking (see Section 4)
For full details see our Cookies & Cache Policy. You can manage cookies through your browser settings at any time.
Communication & External Platforms
When you contact us through external platforms — WhatsApp, Google Forms, YouTube comments, Instagram, LinkedIn, or GitHub — the data you share is handled by those platforms under their own privacy policies. We do not store messages or personal details from these platforms on our systems.
| Platform | Purpose | Privacy Policy |
|---|---|---|
| Google Forms | Feedback and issue reports | |
| Community updates channel | WhatsApp / Meta | |
| YouTube | Video tutorials and updates | |
| Platform updates | Meta | |
| Professional updates |
Children's Privacy
VTU-Easy is intended for use by engineering college students, who are typically 17 years of age or older. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through our platform, please contact us immediately at vtu.easy@gmail.com.
Your Rights
Depending on your location, you may have the following rights regarding your data:
Since we do not collect personal data directly, most requests relate to Google's data. Exercise these rights via Google My Account or your browser cookie settings.
User Consent
By accessing and using vtu-easy.com, you consent to this Privacy Policy and agree to the use of cookies and third-party services as described. This includes Google AdSense interest-based advertising and Google Analytics anonymised tracking.
If you do not agree to this policy, please discontinue use of the website.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective immediately upon posting. The "Last updated" date at the top reflects the most recent revision. We encourage you to review this policy periodically. Continued use of the platform after changes constitutes acceptance.
Contact Us
For any questions, concerns, or requests related to this Privacy Policy, please reach out: